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# Cheryl Overton | Brand strategist + storyteller

Brand Strategist, Storyteller & Keynote Speaker

## Sitemaps

- [XML Sitemap](https://cheryloverton.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Behind Hologic’s diverse, female-led Big Game spot starring Mary J. Blige](https://cheryloverton.com/behind-hologics-diverse-female-led-big-game-spot-starring-mary-j-blige/) - Cheryl Overton led communications strategy for Hologic's first Super Bowl campaign with Mary J. Blige. The thinking behind it, as told to Campaign US.
- [Mary J. Blige steps up to help Marlborough company in Super Bowl ad](https://cheryloverton.com/mary-j-blige-steps-up-to-help-marlborough-company-in-super-bowl-ad/) - The Boston Globe on Hologic's Super Bowl debut with Mary J. Blige, and the communications strategy Cheryl Overton built behind it.
- [Hologic makes Super Bowl debut with women’s health message](https://cheryloverton.com/hologic-makes-super-bowl-debut-with-womens-health-message/) - Why a women's health company took its first consumer campaign to the Super Bowl, from the strategist who led communications on it.
- [What has America learned from the Sydney Sweeney situation? We asked the experts](https://cheryloverton.com/what-has-america-learned-from-the-sydney-sweeney-situation-we-asked-the-experts/) - Cheryl Overton told CNN what America should learn from the Sydney Sweeney American Eagle controversy. Her full take for brand leaders.
- [These 5 phrases will win people over during small talk, according to communication specialists](https://cheryloverton.com/these-5-phrases-will-win-people-over-during-small-talk-according-to-communication-specialists/) - Cheryl Overton's contributions to Upworthy's guide on small talk phrases that win people over, and why intention changes everything.
- [Hologic, a Women’s Medical Device Company, Buys First-Time Super Bowl Ad](https://cheryloverton.com/hologic-a-womens-medical-device-company-buys-first-time-super-bowl-ad/) - Medical technology company Hologic, which offers AI to help address women’s health issues, will be advertising at the Super Bowl for the first-time ever this year. The company has bought a :30 spot during the first half of the game to launch a new campaign promoting the company’s Well-Woman initiative featuring Grammy Award winner and
- [Super Bowl ads show limited diversity and inclusion progress](https://cheryloverton.com/super-bowl-ads-show-limited-diversity-and-inclusion-progress/) - As Madison Avenue approaches year two in its commitment to create a more diverse and inclusive ad industry, most Super Bowl advertisers are either still struggling to create commercials that depict true representation or don’t appear to be trying at all. More on this campaign: Hologic, a Women’s Medical Device Company, Buys First-Time Super Bowl
- [Hall Femme 2019](https://cheryloverton.com/hall-femme-2019/) - The PRWeek Hall of Femme 2019 honors leaders in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. 06 March 2019
- [Convene girls, not mean girls](https://cheryloverton.com/convene-girls-not-mean-girls/) - Culture has changed, and women supporting women are driving that shift. 🌍 Women Supporting Women: A Global Movement 1. Empowerment Through Technology and Education Organizations like Nigeria's Women's Technology Empowerment Centre (W.TEC) are equipping women and girls with digital skills, fostering independence and innovation. Wikipedia 2. Economic Independence and Advocacy India's Self-Employed Women's Association (SEWA)
- [How the Fashion Industry Can Support Minority Groups](https://cheryloverton.com/how-the-fashion-industry-can-support-minority-groups/) - Many fashion companies were quick to show their solidarity with Black Lives Matter on Instagram. Their actions, however, have been dubbed by some as performative. So how exactly can these brands and retailers become better allies? Culture Trip reports. In 2019, fashion businesses around the world were quick to donate hundreds of millions to
- [These BIPOC Fashion Influencers Are All About Sustainability & People Need To Listen](https://cheryloverton.com/these-bipoc-fashion-influencers-are-all-about-sustainability-people-need-to-listen/) - Sustainable lifestyle influencer Jazmine Rogers started 2020 with around 5,000 followers on Instagram. Today, she has more than 34,000. “I’m happy to connect with a community of like-minded people,” she tells Refinery29 from her home in San Diego. Rogers, who is half-Black and half-Mexican, uses her platform to discuss issues including race and sustainability. While she’s
- [The Reset Podcast](https://cheryloverton.com/the-reset-podcast/) - By The Reset Podcast The Reset Podcast is the brainchild of Laura Mignott. Each show, Laura brings on an interesting, game-changing, unique person from the worlds of business, marketing, advertising, media, tech, and more. Expect lots of laughs, frank talk & provocative solutions
- [Cheryl Overton on Ditching the Whiteboard: Finding Creative Inspiration in New Places](https://cheryloverton.com/cheryl-overton-on-ditching-the-whiteboard-finding-creative-inspiration-in-new-places/) - “I find inspiration everywhere,” says Cheryl Overton. You might assume, based on the quote, that Overton is a painter, a poet, or a playwright. While there are shades of each of those in her work, Overton has built a career in corporate America as a marketing and communications executive. “When I’m working with a client,
- [Will travel for food](https://cheryloverton.com/will-travel-for-food/) - For most people, the process of planning a vacay goes the same way: decide where to go, plot out an itinerary, book hotels, then try to snag restaurant reservations along the way. But for a growing number of food-obsessed travelers in our community, the meal is the motivation. Call it a foodcation. These people reverse
- [Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer](https://cheryloverton.com/cheryl-overton-a-thought-leader-innovative-entrepreneur-pr-trailblazer/) - I (virtually) spoke with Cheryl Overton, chief experience officer of Cheryl Overton Communications in New York City. I met Overton in the middle of September while traveling in New York City with the National Millennial and Gen Z Community, an organization formed to facilitate engagement across generations in the professional communications field. The organization is led by Bill Imada and IW Group, and one
- [10 Ways to Support Black-Owned Businesses](https://cheryloverton.com/10-ways-to-support-black-owned-businesses/) - It's National Black Business Month. Here are the best ways to support Black-owned businesses in your community. August is National Black Business Month, a time when people across the country celebrate and make an extra effort to support Black-owned businesses. According to the U.S. Department of Small and Local Business Development, there are roughly 3.12 million
- [The New Abnormal Vlog: Episode #9](https://cheryloverton.com/the-new-abnormal-vlog-episode-9/) - Tune in to Episode 9 of The New Abnormal, where our CEO Olga Fleming chats with special guest Cheryl Overton, Founder & Chief Experience Officer of Cheryl Overton Communications, about Multicultural #Communications in a Post-George Floyd World. Cheryl shares four important tenets for #brands to follow, so that they can have authentic conversations with the
- [Cheryl Overton on Being a Cultural Storyteller](https://cheryloverton.com/cheryl-overton-on-being-a-cultural-storyteller/) - Here, at Magnet, we are focused on (and fascinated by!) the power of brand storytelling. Tell us the story of Cheryl Overton! We love the way you describe your personal mission –being a “cultural storyteller.” How has that mission shaped your experience in the agency world? What does it mean to you to be a
- [Black Women Discuss Comms in the Era of COVID](https://cheryloverton.com/black-women-discuss-comms-in-the-era-of-covid/) - As we transition from Black History Month to Women’s History Month, we’re delighted to bring you this fascinating and important conversation, the first of two parts, between Cheryl Overton, Chief Experience Officer at Cheryl Overton Communications, and Shareese Thompson, VP of M Booth Health, about the ramifications of historical disparities in health that impact African Americans today.
- [people-of-the-year-awards-2023](https://cheryloverton.com/people-of-the-year-awards-2023/) - Meet the 2023 People of the Year—the innovative and inspiring professionals making a quantifiable impact on their organization and the communications industry at large. This impressive roster of powerful PR players includes leaders and up-and-comers from Bospar, State Farm, Factory PR, Aflac, The Levinson Group, Ruder Finn, USPS and more. Congratulations to all of our
- [Power Partner Awards 2023](https://cheryloverton.com/power-partner-awards-2023/) - Power Partner Awards 2023 Welcome to Inc.'s Directory of B2B Excellence These 389 companies across 100-plus categories provide top-notch products and services for your business. If you're looking for a business to help your business succeed, you've come to the right place. Whether you need help with customer service or software-as-a-service, office supplies or supply
- [PR’s Top Pros Talk… Prioritizing the Human Element of Marketing](https://cheryloverton.com/prs-top-pros-talk-prioritizing-the-human-element-of-marketing/) - Cheryl Overton, Founder and Chief Experience Officer of Cheryl Overton Communications, defines the designing for the margins philosophy and shares how she applies it through her work with clients. Cheryl also explains how brands can obtain loving consumers and discusses her 2024 trend predictions. > Listen to the episode on Spotify, Apple Podcasts, and others. Doug Simon is the Founder &
- [Real Entrepreneurs’ Experiences With Women-owned Business Certifications](https://cheryloverton.com/real-entrepreneurs-experiences-with-women-owned-business-certifications/) - Are you thinking of becoming a certified woman-owned business? We spoke to founders and CEOs of designated women-owned businesses to find out why they got certified and what it did for them. Certification is complicated, but it can lead to big benefits – especially if your customers are large corporations or the federal government. The
- [How to Craft a Smart Communications Strategy During Polarized Times](https://cheryloverton.com/how-to-craft-a-smart-communications-strategy-during-polarized-times/) - Business is changing rapidly, and the demands on executive leaders are greater than ever. In our Ask a Chief series, Chief members and senior executives share their invaluable insights and expertise on the business-critical issues shaping today’s leadership agendas. Today’s article features Cheryl Overton, founder + CXO of Cheryl Overton Communications, an award-winning collective using
- [Power Partner Awards 2024](https://cheryloverton.com/power-partner-awards-2024/) - Introducing the Businesses Proven to Help Other Companies Succeed Every one of the 359 companies on this list offers a best-in-class product and service and will make running your business easier and better. Discover Top B2B Vendors: Inc.'s Power Partner Awards 2023 In today's competitive business landscape, small and midsize businesses (SMBs) must scrutinize every
- [How To Create An Inclusive Internal Communications Strategy](https://cheryloverton.com/how-to-create-an-inclusive-internal-communications-strategy/) - Imagine arriving at the office or logging on remotely and feeling like a valued member of your work community. Every conversation you have, email you receive, or meeting you participate in makes you feel seen, heard, and understood. This is the impact of inclusive internal communication. Unfortunately, many organizations struggle with their internal comms. They invest
- [Backlash grows for Wells Fargo following CEO remarks](https://cheryloverton.com/backlash-grows-for-wells-fargo-following-ceo-remarks/) - Wells Fargo is in hot water again. The bank, which is still managing brand damage caused by its 2016 fraudulent account scandal, is facing a growing public backlash following recently reported remarks by CEO Charles Scharf about a dearth of Black talent.
- [The Innovator 25 Global Edition](https://cheryloverton.com/the-innovator-25-global-edition/) - The Innovator 25 Global Edition The Holmes Report's Innovator 25 is already established as an important barometer of marketing and communications innovation. Since launching in 2013, it has identified 25 individuals each year in North America, EMEA and, more recently Asia-Pacific, who have — in some capacity — elevated and evolved engagement and influence. This year,
- [The 2025 New Era of Leadership Awards](https://cheryloverton.com/the-2025-new-era-of-leadership-awards/) - For the women redefining business as usual. The New Era of Leadership Awards recognize executive women shaping the future of business. Chief is the private network for executive women who are changing the face of leadership. What Makes a New-Era Leader? Being a woman leader has always been a steep climb. It takes resilience, empathy,
- [Social media called out these fashion brands. What’s next?](https://cheryloverton.com/social-media-called-out-these-fashion-brands-whats-next/) - Fashion has a diversity problem. We know this, and plenty of people in the industry have been tackling it, including the Council of Fashion Designers of America (CFDA), which published a diversity report in 2019. However, amid all of this activity, the actual issue has often been sidestepped. And that issue is racism. Over the past
- [50+ Marketing](https://cheryloverton.com/50-plus-marketing/) - The Cloak of Invisibility Starts Sooner Than You Think Marketers have been perpetuating the myth that once consumers hit 50, they fade into irrelevance. But invisibility doesn’t wait for 50. It creeps in during our 40s, long before the “mature” label gets slapped on and brands begin bypassing us in favor of younger audiences. This
- [Words Matter More Than Ever This Juneteenth for the Communications Industry](https://cheryloverton.com/words-matter-more-than-ever-this-juneteenth-for-the-communications-industry/) - This day, Juneteenth, commemorates the end of slavery in the United States and for communications professionals, it is a profound reminder: freedom delayed is still freedom denied, and progress without empathy is no progress at all. This year, we invited leading voices in the communications industry to reflect on Juneteenth and what it demands of
- [Juneteenth and the Role of Communications: Truth, Equity and Influence](https://cheryloverton.com/juneteenth-and-the-role-of-communications-truth-equity-and-influence/) - Each year, Juneteenth calls us to remember the moment when the last enslaved Black Americans in Galveston, Texas were informed of their freedom. For many in the Black community, it is a celebration, a remembrance and a reckoning. For communicators, it is also a mirror: reflecting how stories are told, withheld, distorted or erased. As
- [Why Sydney Sweeney's American Eagle Ad Campaign Sparked Controversy](https://cheryloverton.com/why-sydney-sweeneys-american-eagle-ad-campaign-sparked-controversy/) - Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad campaign, which focuses on the company’s new line of denim products, is centered around the tagline “Sydney Sweeney has great jeans" — and people have a lot to say about the slogan's messaging Chatter surrounding the collaboration has added the
- [What’s next for American Eagle after 'great jeans' campaign sparks backlash](https://cheryloverton.com/whats-next-for-american-eagle-after-great-jeans-campaign-sparks-backlash/) -  The American Eagle’s “great jeans” advertising campaign with actor Sydney Sweeney facing online backlash and drawing accusations of racial undertones in its messaging. Integrated marketing expert Cheryl Overton talks about how the company should respond and what their intention could have been with the campaign.
- [The PR Week: 7.31.2025 - Cheryl Overton, Cheryl Overton Communications](https://cheryloverton.com/the-pr-week-7-31-2025-cheryl-overton-cheryl-overton-communications/) - The latest guest on The PR Week podcast is Cheryl Overton, founder of Cheryl Overton Communications and an alum of agencies including Egami Group, Zeno Group, PMK*BNC and Edelman. She talks about the growing appreciation for earned media and its versatility, why brands are wise to focus on consumers over the age of 50
- [Sydney Sweeney faces American Eagle backlash and fame's toll, but can she escape the spotlight's glare?](https://cheryloverton.com/sydney-sweeney-faces-american-eagle-backlash-and-fames-toll-but-can-she-escape-the-spotlights-glare/) - Is Sydney Sweeney caught in a storm she never saw coming? The "Euphoria" star, blindsided by the hype surrounding her, faced fresh controversy with her July 2025 American Eagle "Good Jeans" campaign, which critics slammed for eugenics undertones and oversexualization. Yet, Sweeney's controversies often stem from others' interpretations, not her actions. Feeling unprepared for fame's intensity, can she break free
- [PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT”](https://cheryloverton.com/pr-roundup-pr-lessons-from-kimmels-monologue-pitching-podcasts-and-debuting-brutalgpt/) - In this week's PR Roundup we look at the PR world's reaction to Jimmy Kimmel's critical monologue messaging, encouraging numbers relating to podcasts and a cheeky campaign surrounding ChatGPT. Jimmy Kimmel Monologue Provides PR Lessons What happened: This week, talk show host Jimmy Kimmel delivered one of the most anticipated moments in late night television in
- [Creative Profiles: Cheryl Overton is making insight actionable](https://cheryloverton.com/creative-profiles-cheryl-overton-is-making-insight-actionable/) - Meet the creator behind GRWN™ and The S.P.I.C.E. Method™ Let’s go way back: What was one of your very first jobs, and what’s a lesson from it that you still use today? My first real jobs were back-to-back summer gigs in high school: 11th grade, Roy Rogers and 12th grade, Pottery Barn. At Roy Rogers, I

## Pages

- [Home](https://cheryloverton.com/) - Cheryl Overton crafts culturally rich brand strategies that connect with audiences, driving impactful results through authentic storytelling.
- [Services](https://cheryloverton.com/services/) - Brand strategy, storytelling, executive visibility and advisory services from Cheryl Overton, award-winning marketing strategist and keynote speaker.
- [Contact](https://cheryloverton.com/contact/) - Get in touch with Cheryl Overton for keynote speaking, brand strategy consulting, media commentary and event inquiries.
- [About](https://cheryloverton.com/about/) - Meet Cheryl Overton, award-winning marketing strategist helping brands and C-suite leaders tell stories that shape culture and drive growth.
- [Privacy Policy](https://cheryloverton.com/privacy-policy/) - How cheryloverton.com collects, uses and protects your personal information.
- [Press](https://cheryloverton.com/press-media/) - Explore Cheryl Overton's press features and expert commentary in PRWeek, Campaign US, Inc. and more on branding, marketing and culture.
- [Speaking](https://cheryloverton.com/speaking/) - Book Cheryl Overton to speak. Keynotes and panels on brand storytelling, multicultural marketing and leadership for conferences and corporate events.

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