Brand Strategy & Storytelling Services
For brands, institutions and leaders who want to connect meaningfully. Cheryl Overton pairs two decades of integrated marketing leadership with a storyteller’s instinct to build narratives that move hearts, shape culture and drive business.
Brand Strategy & Positioning
Insight-driven strategy that aligns organizational purpose with growth. Audits, positioning, audience and cultural insight work, and go-to-market narratives for brands entering new markets or reintroducing themselves. This is the discipline behind campaigns featured across her press and media work.
Brand Storytelling & Narrative
Ownable stories, told well. Messaging architecture, campaign narratives and content strategy that speak fluent human, from national campaign platforms to the story a founder tells in the room. Built for brands that want cultural resonance, not just reach.
Executive & C-Suite Visibility
Personal brand strategy for executives, founders and board leaders. Thought-leadership platforms, media positioning, speaking strategy and the executive story that earns trust with boards, press and talent alike.
Advisory & Board Counsel
Ongoing counsel for CMOs, C-suites and boards navigating brand moments that matter: launches, cultural flashpoints, reputation risk and transformation. Direct, senior, in the room when it counts. Learn more about Cheryl’s background.
Looking for a keynote instead?
Cheryl speaks on brand storytelling, multicultural marketing and leadership at conferences and corporate events worldwide.
How engagements work
1. Conversation. A short call to understand your brand, your moment and what success looks like.
2. Shape. A proposed engagement, whether a strategy sprint, a narrative build or ongoing advisory, scoped to the outcome.
3. Work. Senior attention from day one. No hand-offs, no juniors, no decks that sit in a drawer.