Meet Cheryl Overton
When brands and institutions want to connect meaningfully, they consult Cheryl Overton, a transformational integrated marketing communications powerhouse with formidable experience across audience types, verticals and media platforms. She is an insights-inspired content innovator and entrepreneur who counsels brands, C-suite leaders and boards on ownable ways to tell brand stories that strategically align organizational purpose and growth.
Cheryl designs culturally nuanced, data-driven strategies that lead companies toward innovation, inclusivity, effectiveness and profitability. She is an experienced cross-functional orchestrator and collaborator adept at assembling teams that work optimally toward common goals.
Her company, Cheryl Overton Communications coaches brave brands hoping to achieve business success, strategically and creatively.
A regular speaker and moderator, she has been platformed at SXSW Conference & Festivals, Reuters Marketing East, Advertising Week, the Association of National Advertisers, PR Council and Public Relations Society of America. She serves on the board of The Advertising Club and chairs its entrepreneurship committee. She was named a “Person of the Year” by both PR News and The Advertising Club, the latter of which also honored her as an Icon. She was inducted as a PR Week Woman of Distinction and named to the PRovoke Media Innovator 25. She has served on the juries of the Cannes Lions International Festival of Creativity, the CLIO Awards, the MMG Awards and the Bravo Awards.
She holds a Master of Journalism with honors from Temple University and a bachelor’s degree from Barnard College of Columbia University. She is a graduate of the Herndon Director’s Institute and “Building a Successful Diverse Business” at Tuck Executive Education at Dartmouth.
Cheryl supports InspireHER and Girls Inc. (Miami) and serves on the Board of Heroic Gardens, helping to grow their reach and impact in multicultural communities. She is the former chair of viBe Theater Experience, an organization empowering young women and non-binary youth through the arts. She holds a Bachelor’s degree from Barnard College of Columbia University and a Master’s in Journalism from Temple University. Fashionista, bon vivant and ‘fur mom’ to an adorable mini bernedoodle Grayson, Cheryl is also a passionate traveler who has explored six continents and 119 countries, chronicling her adventures under the moniker #CROontheGO.
Driving Growth, creativity and impact
Beyond her professional endeavors, Cheryl is a staunch advocate for inclusion and social equity. She’s a regular speaker, university lecturer and ambassador for the diversification of corporate boards. She serves on the Board of Directors of The Advertising Club of New York and Heroic Garden and is for former chair of viBe Theater Experience, an organization empowering young women and non-binary youth through the arts.
Meet Cheryl Overton
Beyond her professional endeavors, Cheryl is a staunch advocate for inclusion and social equity. She’s a regular speaker, university lecturer and ambassador for the diversification of corporate boards. She serves on the Board of Directors of The Advertising Club of New York and Heroic Garden and is for former chair of viBe Theater Experience, an organization empowering young women and non-binary youth through the arts.
Cheryl holds a Bachelor’s degree from Barnard College of Columbia University and a Master’s in Journalism from Temple University. A passionate traveler, she has explored six continents and 119 countries, chronicling her adventures under the moniker #CROontheGO.
Brand Transformation
Beyond messaging, credited with leading efforts that move culture and influence the influencers.
Cultural Impact
Engaged millions on topics anchored in inclusion and cultural influence.
Strategic Partnerships
Established performance-based working models with other agencies proving that collaboration, not competition, promotes growth.
Business Innovation
Perfected a workplace 4.0 business model that centers geographic diversity, work-life integration and daily inspiration as a mandate, not a wishlist.
Innovative + Strategic Brand Partner | High Performing Results Driven Leader | Mentor + Team Motivator
Transformed Essence Ventures
Achieved nine-figure revenue, making it the only Black-owned media company to reach this milestone in 50 years.
Brand Building and Innovation
Revitalized Beautycon, securing Walmart as a presenting sponsor and cementing its cultural significance.
Strategic Partnerships
Established innovative streaming licensing agreements with HULU/Disney and OWN.
Cultural Impact
Expanded the reach of Essence Festival of Culture and Black Women in Hollywood to millions of households.