Words Matter More Than Ever This Juneteenth for the Communications Industry
This day, Juneteenth, commemorates the end of slavery in the United States and for communications professionals, it is a profound reminder: freedom delayed is still freedom denied, and progress without empathy is no progress at all. This year, we invited leading voices in the communications industry to reflect on Juneteenth and what it demands of […]
50+ Marketing
The Cloak of Invisibility Starts Sooner Than You Think Marketers have been perpetuating the myth that once consumers hit 50, they fade into irrelevance. But invisibility doesn’t wait for 50. It creeps in during our 40s, long before the “mature” label gets slapped on and brands begin bypassing us in favor of younger audiences. This […]
Social media called out these fashion brands. What’s next?
Fashion has a diversity problem. We know this, and plenty of people in the industry have been tackling it, including the Council of Fashion Designers of America (CFDA), which published a diversity report in 2019. However, amid all of this activity, the actual issue has often been sidestepped. And that issue is racism. Over the past […]
Super Bowl ads show limited diversity and inclusion progress
As Madison Avenue approaches year two in its commitment to create a more diverse and inclusive ad industry, most Super Bowl advertisers are either still struggling to create commercials that depict true representation or don’t appear to be trying at all.
Hologic makes Super Bowl debut with women’s health message
Hologic Inc., a medical tech company focused on improving women’s health, is running a 30-second national spot for its Super Bowl debut. The company did not provide agency details about the ad, which is slated to run in the first half of the game.
Mary J. Blige steps up to help Marlborough company in Super Bowl ad
The DMC in Run-DMC steps up for mental health. MullenLowe scores a Kentucky Fried win; IDG rebrands its communications biz; MassMutual sees quick growth of impact investing Mary J. Blige appeared in a Super Bowl ad for Marlborough’s Hologic. Chris Morris When executives at Hologic learned one of their celebrity spokespeople, singer Mary J. Blige, would be performing […]
The 2025 New Era of Leadership Awards
For the women redefining business as usual. The New Era of Leadership Awards recognize executive women shaping the future of business. Chief is the private network for executive women who are changing the face of leadership. What Makes a New-Era Leader? Being a woman leader has always been a steep climb. It takes resilience, empathy, […]
The Innovator 25 Global Edition
The Innovator 25 Global Edition The Holmes Report’s Innovator 25 is already established as an important barometer of marketing and communications innovation. Since launching in 2013, it has identified 25 individuals each year in North America, EMEA and, more recently Asia-Pacific, who have — in some capacity — elevated and evolved engagement and influence. This year, […]
Backlash grows for Wells Fargo following CEO remarks
Wells Fargo is in hot water again. The bank, which is still managing brand damage caused by its 2016 fraudulent account scandal, is facing a growing public backlash following recently reported remarks by CEO Charles Scharf about a dearth of Black talent.
How To Create An Inclusive Internal Communications Strategy
Imagine arriving at the office or logging on remotely and feeling like a valued member of your work community. Every conversation you have, email you receive, or meeting you participate in makes you feel seen, heard, and understood. This is the impact of inclusive internal communication. Unfortunately, many organizations struggle with their internal comms. They invest […]