Hologic makes Super Bowl debut with women’s health message
Hologic Inc., a medical tech company focused on improving women’s health, is running a 30-second national spot for its Super Bowl debut. The company did not provide agency details about the ad, which is slated to run in the first half of the game.
These BIPOC Fashion Influencers Are All About Sustainability & People Need To Listen
Sustainable lifestyle influencer Jazmine Rogers started 2020 with around 5,000 followers on Instagram. Today, she has more than 34,000. “I’m happy to connect with a community of like-minded people,” she tells Refinery29 from her home in San Diego. Rogers, who is half-Black and half-Mexican, uses her platform to discuss issues including race and sustainability. While she’s […]
Backlash grows for Wells Fargo following CEO remarks
Wells Fargo is in hot water again. The bank, which is still managing brand damage caused by its 2016 fraudulent account scandal, is facing a growing public backlash following recently reported remarks by CEO Charles Scharf about a dearth of Black talent.
How the Fashion Industry Can Support Minority Groups
Many fashion companies were quick to show their solidarity with Black Lives Matter on Instagram. Their actions, however, have been dubbed by some as performative. So how exactly can these brands and retailers become better allies? Culture Trip reports. In 2019, fashion businesses around the world were quick to donate hundreds of millions to […]
The New Abnormal Vlog: Episode #9
Tune in to Episode 9 of The New Abnormal, where our CEO Olga Fleming chats with special guest Cheryl Overton, Founder & Chief Experience Officer of Cheryl Overton Communications, about Multicultural #Communications in a Post-George Floyd World. Cheryl shares four important tenets for #brands to follow, so that they can have authentic conversations with the […]
Cheryl Overton on Being a Cultural Storyteller
Here, at Magnet, we are focused on (and fascinated by!) the power of brand storytelling. Tell us the story of Cheryl Overton! We love the way you describe your personal mission –being a “cultural storyteller.” How has that mission shaped your experience in the agency world? What does it mean to you to be a […]
Social media called out these fashion brands. What’s next?
Fashion has a diversity problem. We know this, and plenty of people in the industry have been tackling it, including the Council of Fashion Designers of America (CFDA), which published a diversity report in 2019. However, amid all of this activity, the actual issue has often been sidestepped. And that issue is racism. Over the past […]
Convene girls, not mean girls
Culture has changed, and women supporting women are driving that shift. 🌍 Women Supporting Women: A Global Movement 1. Empowerment Through Technology and Education Organizations like Nigeria’s Women’s Technology Empowerment Centre (W.TEC) are equipping women and girls with digital skills, fostering independence and innovation. Wikipedia 2. Economic Independence and Advocacy India’s Self-Employed Women’s Association (SEWA) […]
Mary J. Blige steps up to help Marlborough company in Super Bowl ad
The DMC in Run-DMC steps up for mental health. MullenLowe scores a Kentucky Fried win; IDG rebrands its communications biz; MassMutual sees quick growth of impact investing Mary J. Blige appeared in a Super Bowl ad for Marlborough’s Hologic. Chris Morris When executives at Hologic learned one of their celebrity spokespeople, singer Mary J. Blige, would be performing […]
Behind Hologic’s diverse, female-led Big Game spot starring Mary J. Blige
Five Questions with Cheryl Overton on the strategy behind the campaign At their best, Super Bowl ads drive cultural conversations. Launching a campaign during the “Big Game” pretty much ensures the largest television audience will be watching. That’s why the medical technology company Hologic launched its first national, direct-to-consumer advertising campaign with a 30-second spot […]