Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer
I (virtually) spoke with Cheryl Overton, chief experience officer of Cheryl Overton Communications in New York City. I met Overton in the middle of September while traveling in New York City with the National Millennial and Gen Z Community, an organization formed to facilitate engagement across generations in the professional communications field. The organization is led by Bill Imada and IW Group, and one […]
Will travel for food
For most people, the process of planning a vacay goes the same way: decide where to go, plot out an itinerary, book hotels, then try to snag restaurant reservations along the way. But for a growing number of food-obsessed travelers in our community, the meal is the motivation. Call it a foodcation. These people reverse […]
Cheryl Overton on Ditching the Whiteboard: Finding Creative Inspiration in New Places
“I find inspiration everywhere,” says Cheryl Overton. You might assume, based on the quote, that Overton is a painter, a poet, or a playwright. While there are shades of each of those in her work, Overton has built a career in corporate America as a marketing and communications executive. “When I’m working with a client, […]
Behind Hologic’s diverse, female-led Big Game spot starring Mary J. Blige
Five Questions with Cheryl Overton on the strategy behind the campaign At their best, Super Bowl ads drive cultural conversations. Launching a campaign during the “Big Game” pretty much ensures the largest television audience will be watching. That’s why the medical technology company Hologic launched its first national, direct-to-consumer advertising campaign with a 30-second spot […]
Hologic, a Women’s Medical Device Company, Buys First-Time Super Bowl Ad
Medical technology company Hologic, which offers AI to help address women’s health issues, will be advertising at the Super Bowl for the first-time ever this year. The company has bought a :30 spot during the first half of the game to launch a new campaign promoting the company’s Well-Woman initiative featuring Grammy Award winner and […]
The Reset Podcast
By The Reset Podcast The Reset Podcast is the brainchild of Laura Mignott. Each show, Laura brings on an interesting, game-changing, unique person from the worlds of business, marketing, advertising, media, tech, and more. Expect lots of laughs, frank talk & provocative solutions
These BIPOC Fashion Influencers Are All About Sustainability & People Need To Listen
Sustainable lifestyle influencer Jazmine Rogers started 2020 with around 5,000 followers on Instagram. Today, she has more than 34,000. “I’m happy to connect with a community of like-minded people,” she tells Refinery29 from her home in San Diego. Rogers, who is half-Black and half-Mexican, uses her platform to discuss issues including race and sustainability. While she’s […]
How the Fashion Industry Can Support Minority Groups
Many fashion companies were quick to show their solidarity with Black Lives Matter on Instagram. Their actions, however, have been dubbed by some as performative. So how exactly can these brands and retailers become better allies? Culture Trip reports. In 2019, fashion businesses around the world were quick to donate hundreds of millions to […]
Convene girls, not mean girls
Culture has changed, and women supporting women are driving that shift. 🌍 Women Supporting Women: A Global Movement 1. Empowerment Through Technology and Education Organizations like Nigeria’s Women’s Technology Empowerment Centre (W.TEC) are equipping women and girls with digital skills, fostering independence and innovation. Wikipedia 2. Economic Independence and Advocacy India’s Self-Employed Women’s Association (SEWA) […]
Hall Femme 2019
The PRWeek Hall of Femme 2019 honors leaders in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. 06 March 2019