Behind Hologic’s diverse, female-led Big Game spot starring Mary J. Blige
Five Questions with Cheryl Overton on the strategy behind the campaign At their best, Super Bowl ads drive cultural conversations. Launching a campaign during the “Big Game” pretty much ensures the largest television audience will be watching. That’s why the medical technology company Hologic launched its first national, direct-to-consumer advertising campaign with a 30-second spot […]