Power Partner Awards 2024
Introducing the Businesses Proven to Help Other Companies Succeed Every one of the 359 companies on this list offers a best-in-class product and service and will make running your business easier and better. Discover Top B2B Vendors: Inc.’s Power Partner Awards 2023 In today’s competitive business landscape, small and midsize businesses (SMBs) must scrutinize every […]
How to Craft a Smart Communications Strategy During Polarized Times
Business is changing rapidly, and the demands on executive leaders are greater than ever. In our Ask a Chief series, Chief members and senior executives share their invaluable insights and expertise on the business-critical issues shaping today’s leadership agendas. Today’s article features Cheryl Overton, founder + CXO of Cheryl Overton Communications, an award-winning collective using […]
Real Entrepreneurs’ Experiences With Women-owned Business Certifications
Are you thinking of becoming a certified woman-owned business? We spoke to founders and CEOs of designated women-owned businesses to find out why they got certified and what it did for them. Certification is complicated, but it can lead to big benefits – especially if your customers are large corporations or the federal government. The […]
PR’s Top Pros Talk… Prioritizing the Human Element of Marketing
Cheryl Overton, Founder and Chief Experience Officer of Cheryl Overton Communications, defines the designing for the margins philosophy and shares how she applies it through her work with clients. Cheryl also explains how brands can obtain loving consumers and discusses her 2024 trend predictions. > Listen to the episode on Spotify, Apple Podcasts, and others. Doug Simon is the Founder & […]
Power Partner Awards 2023
Power Partner Awards 2023 Welcome to Inc.’s Directory of B2B Excellence These 389 companies across 100-plus categories provide top-notch products and services for your business. If you’re looking for a business to help your business succeed, you’ve come to the right place. Whether you need help with customer service or software-as-a-service, office supplies or supply […]
people-of-the-year-awards-2023
Meet the 2023 People of the Year—the innovative and inspiring professionals making a quantifiable impact on their organization and the communications industry at large. This impressive roster of powerful PR players includes leaders and up-and-comers from Bospar, State Farm, Factory PR, Aflac, The Levinson Group, Ruder Finn, USPS and more. Congratulations to all of our […]
Black Women Discuss Comms in the Era of COVID
As we transition from Black History Month to Women’s History Month, we’re delighted to bring you this fascinating and important conversation, the first of two parts, between Cheryl Overton, Chief Experience Officer at Cheryl Overton Communications, and Shareese Thompson, VP of M Booth Health, about the ramifications of historical disparities in health that impact African Americans today. […]
Cheryl Overton on Being a Cultural Storyteller
Here, at Magnet, we are focused on (and fascinated by!) the power of brand storytelling. Tell us the story of Cheryl Overton! We love the way you describe your personal mission –being a “cultural storyteller.” How has that mission shaped your experience in the agency world? What does it mean to you to be a […]
The New Abnormal Vlog: Episode #9
Tune in to Episode 9 of The New Abnormal, where our CEO Olga Fleming chats with special guest Cheryl Overton, Founder & Chief Experience Officer of Cheryl Overton Communications, about Multicultural #Communications in a Post-George Floyd World. Cheryl shares four important tenets for #brands to follow, so that they can have authentic conversations with the […]
10 Ways to Support Black-Owned Businesses
It’s National Black Business Month. Here are the best ways to support Black-owned businesses in your community. August is National Black Business Month, a time when people across the country celebrate and make an extra effort to support Black-owned businesses. According to the U.S. Department of Small and Local Business Development, there are roughly 3.12 million […]