Convene girls, not mean girls
Culture has changed, and women supporting women are driving that shift. 🌍 Women Supporting Women: A Global Movement 1. Empowerment Through Technology and Education Organizations like Nigeria’s Women’s Technology Empowerment Centre (W.TEC) are equipping women and girls with digital skills, fostering independence and innovation. Wikipedia 2. Economic Independence and Advocacy India’s Self-Employed Women’s Association (SEWA) […]
Mary J. Blige steps up to help Marlborough company in Super Bowl ad
The DMC in Run-DMC steps up for mental health. MullenLowe scores a Kentucky Fried win; IDG rebrands its communications biz; MassMutual sees quick growth of impact investing Mary J. Blige appeared in a Super Bowl ad for Marlborough’s Hologic. Chris Morris When executives at Hologic learned one of their celebrity spokespeople, singer Mary J. Blige, would be performing […]
Behind Hologic’s diverse, female-led Big Game spot starring Mary J. Blige
Five Questions with Cheryl Overton on the strategy behind the campaign At their best, Super Bowl ads drive cultural conversations. Launching a campaign during the “Big Game” pretty much ensures the largest television audience will be watching. That’s why the medical technology company Hologic launched its first national, direct-to-consumer advertising campaign with a 30-second spot […]
Hologic, a Women’s Medical Device Company, Buys First-Time Super Bowl Ad
Medical technology company Hologic, which offers AI to help address women’s health issues, will be advertising at the Super Bowl for the first-time ever this year. The company has bought a :30 spot during the first half of the game to launch a new campaign promoting the company’s Well-Woman initiative featuring Grammy Award winner and […]
Will travel for food
For most people, the process of planning a vacay goes the same way: decide where to go, plot out an itinerary, book hotels, then try to snag restaurant reservations along the way. But for a growing number of food-obsessed travelers in our community, the meal is the motivation. Call it a foodcation. These people reverse […]
How to Craft a Smart Communications Strategy During Polarized Times
Business is changing rapidly, and the demands on executive leaders are greater than ever. In our Ask a Chief series, Chief members and senior executives share their invaluable insights and expertise on the business-critical issues shaping today’s leadership agendas. Today’s article features Cheryl Overton, founder + CXO of Cheryl Overton Communications, an award-winning collective using […]
Hall Femme 2019
The PRWeek Hall of Femme 2019 honors leaders in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. 06 March 2019
Cheryl Overton on Ditching the Whiteboard: Finding Creative Inspiration in New Places
“I find inspiration everywhere,” says Cheryl Overton. You might assume, based on the quote, that Overton is a painter, a poet, or a playwright. While there are shades of each of those in her work, Overton has built a career in corporate America as a marketing and communications executive. “When I’m working with a client, […]
Real Entrepreneurs’ Experiences With Women-owned Business Certifications
Are you thinking of becoming a certified woman-owned business? We spoke to founders and CEOs of designated women-owned businesses to find out why they got certified and what it did for them. Certification is complicated, but it can lead to big benefits – especially if your customers are large corporations or the federal government. The […]
Power Partner Awards 2024
Introducing the Businesses Proven to Help Other Companies Succeed Every one of the 359 companies on this list offers a best-in-class product and service and will make running your business easier and better. Discover Top B2B Vendors: Inc.’s Power Partner Awards 2023 In today’s competitive business landscape, small and midsize businesses (SMBs) must scrutinize every […]