The Innovator 25 Global Edition
The Innovator 25 Global Edition The Holmes Report’s Innovator 25 is already established as an important barometer of marketing and communications innovation. Since launching in 2013, it has identified 25 individuals each year in North America, EMEA and, more recently Asia-Pacific, who have — in some capacity — elevated and evolved engagement and influence. This year, […]
Black Women Discuss Comms in the Era of COVID
As we transition from Black History Month to Women’s History Month, we’re delighted to bring you this fascinating and important conversation, the first of two parts, between Cheryl Overton, Chief Experience Officer at Cheryl Overton Communications, and Shareese Thompson, VP of M Booth Health, about the ramifications of historical disparities in health that impact African Americans today. […]
Cheryl Overton on Being a Cultural Storyteller
Here, at Magnet, we are focused on (and fascinated by!) the power of brand storytelling. Tell us the story of Cheryl Overton! We love the way you describe your personal mission –being a “cultural storyteller.” How has that mission shaped your experience in the agency world? What does it mean to you to be a […]
Hologic, a Women’s Medical Device Company, Buys First-Time Super Bowl Ad
Medical technology company Hologic, which offers AI to help address women’s health issues, will be advertising at the Super Bowl for the first-time ever this year. The company has bought a :30 spot during the first half of the game to launch a new campaign promoting the company’s Well-Woman initiative featuring Grammy Award winner and […]